COMING SOON

Every Discount
Has a Reason.
We'll Show You Why.

Discover quality food deals, see exactly why products are discounted, and help reduce food waste — without compromising on quality.

Brown kraft grocery bag overflowing with fresh leafy greens, bell peppers, tomatoes, milk, and a crusty baguette

Transparent pricesKnow why it's discounted

Quality foodClearly dated, never sold past its date

Support localHelp local stores and bakeries

Less food wasteGood food gets a second chance

WHY IS IT DISCOUNTED?

Different Reasons. Same Great Food.

Perfectly good food can be discounted for many legitimate reasons. We make sure you know exactly why.

Near Expiry

Artisan cultured butter and fresh dairy products approaching their best-before date

Best-before or use-by date approaching.

Short Shelf Life

Fresh handmade ricotta and spinach ravioli with basil and cherry tomatoes

Limited time left to sell fresh items.

End of Day Sale

Freshly baked artisan sourdough loaf on a bakery cooling rack

Fresh today, lower prices before close.

Overproduction

Generous kitchen batch of freshly prepared grain and roasted vegetable meal bowls

Excess stock available at great value.

Seasonal Surplus

Fresh seasonal baby spinach and leafy greens in clear retail packaging

Peak season inventory at a discount.

Excess Inventory

Bulk pantry inventory of golden oat cluster granola and dry food goods

Bulk stock or line clearance deals.

FOR VENDORS

Easy Integration.
Simple to list.

Connect your existing systems or add products manually. FEFO makes it simple to list near-expiry, surplus or discounted food items and reach new customers.

Square

POS IntegrationPilot

Toast

Restaurant POSComing later

Cin7

Inventory & ERPComing later

Manual Entry

Quick & EasyPilot

Your Products on FEFOIllustrative preview

Fresh organic vegetables including heirloom tomatoes, bell peppers, cucumbers, and leafy greens

25% OFF

Fresh Market VegetablesSeasonal produce crate

Sync or enter inventory

Fresh prepared salad bowl with mixed greens, cherry tomatoes, avocado, and roasted chicken

40% OFF

Harvest Greens SaladPrepared lunch bowl

Set discount reason

Golden butter croissants and freshly baked artisan sourdough loaf on bakery parchment

35% OFF

Artisan Bakery LoavesSourdough & croissants

Manage availability

Assortment of fresh berry danishes, cinnamon rolls, and artisan bakery pastries

30% OFF

Fresh Pastry BoxMorning bakery assortment

Reach more customers

FOR CUSTOMERS

Great Food Deals
in Your Area

See exactly why it's discounted
Clearly dated, never sold past its date
Support local stores and bakeries
Help reduce food waste

Curated spread of quality discounted food deals including a gourmet sandwich, prepared salad bowl, yogurt with berries, crusty bread, and fresh produce

FOR VENDORS

Turn Surplus Food
into Revenue.

List near-expiry or surplus products
Reach new customers in your area
Reduce waste and disposal costs
Simple integrations or manual entry

Welcoming independent bakery and neighborhood food market owner holding a tablet behind a counter stocked with fresh bread and pastries

How FEFO Works

Vendors list products

Add items with clear expiry dates and discount reasons. Integrate your POS, inventory or list manually.

Customers find deals

Browse nearby deals and see exactly why each product is discounted.

Buy and enjoy

Pay online and pick up from the store during your pickup window.

Less waste, brighter future

Good food gets a second chance and our communities benefit.

Join the FEFO Waiting List

Be the first to access food deals in your city and get updates on our launch.

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Every Discount Has a Reason. We'll Show You Why.